PROTOCOL BRIEFING: Q4-2025 // PUBLIC RELEASE
A technical breakdown of why your cold email and SEO ROI is decaying, and the specific protocol required to rank in GPT-4, Gemini, and Perplexity.
You have likely noticed your CAC rising, across:
1. Outbound
2. Ads
3. SEO/Organic
This isn't just "saturation." It is a structural shift taking place.
1. In outbound, AI is now the gatekeeper: Outlook and Google use LLMs to pre-filter cold outreach.
2. For ads, sophisticated buyers are becoming increasingly fatigued by ads in their social feeds.
3. In organic, search is becoming Zero-Click: Buyers ask AI for answers; they don't click blue links anymore.
Put more concisely:
2022: User -> Outreach/Ad/Google -> Your Site -> Conversion
2025: User -> ChatGPT -> Your Brand -> Conversation With ChatGPT About Your Brand -> Conversion
Inherently, the question becomes:
Are LLMs citing your brand as the #1 authority in your space to prospective buyers during these conversations?
To fix this, we do not "buy ads" or "write blogs." We build infrastructure.
The Semantic Trust Graph™ is a 3-step data protocol:
We cannot implement the protocol until we know how the models currently view you.
We are currently offering a Graph Audit for qualified B2B enterprises.
We will manually prompt-engineer 4 major LLMs (GPT-4, Claude, Gemini, Perplexity) to see:
Because this is a manual process involving a Senior Engineer, we only perform 5 audits per week.